Introduction: On the morning of May 19th, the press conference for the 2025 Zhongshan Ancient Town Cultural Tourism Light and Shadow, Outdoor and Engineering Lighting Exhibition (referred to as the Ancient Town Outdoor Lighting Exhibition) was held in Guzhen Town, Zhongshan City. Leaders Zhou Jintian and Liang Yongbin, as well as Lin Huabiao, General Manager of Dengdu Expo Co., Ltd., attended the press conference. At the press conference, the focus was on introducing the preparations for the first Ancient Town Outdoor Lighting Exhibition, and answering questions from reporters on the overall arrangement, preparation, and highlights of the exhibition.
Highlight 1: Deeply cultivating vertical fields, focusing on showcasing the latest achievements in cultural tourism lighting and outdoor lighting categories
The exhibition is scheduled to open on May 26, 2025 and will last for three days until May 28. At that time, the 2025 Guangdong (Zhongshan) Lighting Industry E-commerce Resource Matchmaking Conference will be held simultaneously.
The venue is located in Hall A and B of the Dengdu Ancient Town Convention and Exhibition Center. Hall A is dedicated to outdoor lighting and cross-border e-commerce resource docking, while Hall B is dedicated to smart photovoltaics, urban lighting, cultural tourism lighting, and outdoor accessories. As of 5:00 pm on May 18th, there were nearly 300 exhibiting companies at the main venue, mainly in Zhongshan, Jiangmen, Shenzhen, Guangzhou, and Foshan, with a total of over 15000 people pre registered with their real names.
It is reported that this exhibition will focus on vertical sub fields such as outdoor lighting and cultural tourism lighting engineering, with a focus on showcasing cutting-edge technologies such as ultra high definition display, holographic projection, AI dynamic tracking, and spatial sound field. Cleverly combining light and sound effects, an interactive immersive experience scene will be created, which can give new vitality to outdoor scenes such as historical buildings, cultural landscapes, and natural landscapes, allowing people to intuitively feel the charm of light and shadow art.
In addition, the exhibition will also present innovative outdoor products such as low-carbon lighting, off grid lighting, and solar lighting that are diverse, intelligent, and customized. These products can be combined with the Internet of Things and big data technology to dynamically analyze urban lighting energy consumption and achieve precise control. They can also automatically adjust outdoor lighting brightness according to seasonal and day night changes, contributing to the sustainable development of smart cities.
Highlight 2: Strengthen information exchange and carefully plan a series of resource docking activities
During the exhibition, multiple "Guangdong (Zhongshan) Lighting and Lighting Industry E-commerce Resource Matchmaking Meetings" will be held simultaneously, bringing together well-known domestic e-commerce platforms, MCN institutions, supply chain resources, excellent service providers, industry experts, etc., to provide mainstream market cross-border e-commerce, social e-commerce, private marketing and other sector resource docking for both supply and demand sides, building a multi-level, all-round and high-quality communication platform, supporting and guiding more enterprises to actively explore the new blue ocean of cross-border e-commerce, and providing escort for enterprises to "go global".
In addition, multiple themed business exchange meetings will be held in conjunction with current hot topics in the industry. On the afternoon of May 26th, the "AI+Cultural Tourism Outdoor Lighting Industry Innovation Exchange Conference" hosted by the China Lighting and Electrical Appliances Association invited experts and scholars from the National Energy Conservation Center, Sujiaoke Group, and other institutions to exchange and share ideas on site; There are also activities such as the "Light and Shadow Intelligent Manufacturing City Landscape Symbiosis -2025 Urban Lighting High Quality Development Exchange Conference", aimed at strengthening information exchange, trend analysis, industry promotion, promoting high concentration of industrial information, and constructing an information highland.
Highlight 3: Exploring industrial integration and creating a composite exhibition sample of "industry+life
To further expand the diverse value of the exhibition, from May 24th to 28th, the "Zhongshan Summer Coffee Carnival" will be held at the C Hall of the Dengdu Ancient Town Convention and Exhibition Center, inviting well-known coffee and equipment brands from the Greater Bay Area and surrounding areas to participate. At the same time, the "2025 World Coffee Baking Competition China Regional Selection Competition" and "All Star World Coffee Champion Performance Show" will be introduced to explore the cross-border resonance of "coffee space+outdoor life".
Through supporting activities such as coffee tasting, handmade experiences, and camping themed markets, outdoor lighting is combined with leisure experiences to fully showcase the new aesthetic scene of modern outdoor life of "Japanese coffee and night shadows". Camping lamps, solar courtyard lamps, portable energy storage devices and other products are exhibited, opening up the concept of "scene based marketing" for more lighting fixtures, especially outdoor lighting enterprises.
Highlight 4: Development Plan for Cultural and Tourism Industry, to be released at the opening ceremony soon
It is worth mentioning that on the day of the opening ceremony, the development plan of the ancient town's cultural and tourism industry and the roadshow promotion of key cultural and tourism projects will also be held to promote the high-quality development of the ancient town's cultural and tourism industry.
It is reported that as a comprehensive tourism demonstration zone in Guangdong Province, Guzhen Town has a lighting industry cluster worth over 100 billion yuan, attracting numerous merchants from more than 180 countries and regions to exchange and negotiate procurement every year. The hotel, catering and other service industries have sufficient volume; At the same time, it has a good atmosphere for mass sports, with the sports culture celebrity IP of "Asian sprinter" Su Bingtian. In recent years, it has actively hosted heavyweight events such as the National "Village BA" Guangdong Provincial Competition, Guangdong Youth Bridge Championship, Guangdong Youth Fencing Championship, etc., with an atmosphere foundation that attracts young people to play pop music.
Taken from Lightingchina.com
Post time: May-24-2025