How can lighting design companies deeply integrate into national strategies and open up new blue oceans for development? Beijing Kekerui Lighting Design Co., Ltd. has given its own answer with the successful debut of the "Rice Light Ballad" ecological scenic spot in Yili, Xinjiang. On June 26, the company's first large-scale agricultural, cultural and tourism integration project, the "Daoguangyu" ecological scenic spot in Ili Prefecture, Xinjiang, held a grand opening ceremony for its trial operation in Niulu Township, Nadaqi County, Chabuchar Xibe Autonomous County, marking that this well-known lighting design enterprise has officially completed its strategic transformation from a single lighting service provider to a comprehensive cultural and tourism operator for rural revitalization.
Empowered by light art, illuminating new scenes of agricultural tourism integration.
The grand opening event was unprecedented, attracting nearly 2000 spectators to participate.
At the opening ceremony, Mr. Gao Feng, Chairman of Beijing Kekerui Lighting, clearly stated the company's vision: the "Rice Light Ballad" project is not only a scenic spot, but also a cultural tourism new landmark carefully created by the enterprise for the region based on its profound scientific planning and artistic design genes. It is an innovative practice sample for exploring the harmonious coexistence between humans and nature.
At the event site, there are song and dance performances, fun fishing competitions, beer contests, watermelon eating competitions, as well as interactive activities such as "rice giving" and "red envelope rain", allowing tourists to immerse themselves in a unique atmosphere of "seeing art, smelling rice fragrance, remembering nostalgia, and experiencing agricultural fun". Tourists responded enthusiastically and shared their experiences on social media, stating that they would revisit with family and friends during the holiday, confirming the success of the project's initial operation.
Upgrading the concept and opening up a new path for the transformation of lighting enterprises.
The "Rice Light Ballad" project is a milestone for Beijing Kekerui. It transcends the business boundaries of traditional lighting design and systematically injects the core capabilities of enterprises - scientific planning ability and artistic lighting environment creation ability - into the field of rural revitalization. The project adheres to the new concept of "scientific planning, artistic design, market operation, and sustainable development", aiming to create a benchmark for the integration of agriculture and tourism that integrates tourism and sightseeing, characteristic catering, parent-child interaction, and ethnic culture exhibition, opening up a new milestone for the upgrading of local agriculture and tourism development.
Industry Insights: Lighting Design Expands Rural Value Space
The transformation practice of Beijing Kekerui provides a highly valuable reference model for the lighting industry.
In the context of the national strategy for rural revitalization, lighting companies, with their professional advantages in light environment planning, visual art shaping, and overall project planning, are fully capable of going beyond their simple technical service roles and deeply participating in and leading the planning, design, and sustainable operation of rural cultural and tourism projects. The implementation of the "Rice Light Ballad" project not only enriches regional tourism choices, but also proves the enormous potential of lighting professionals in activating rural resources, enhancing industrial value, and achieving a win-win situation between ecological and economic benefits.
With the continuous operation and reputation fermentation of the "Rice Light Ballad" ecological scenic spot, whether Beijing Kekerui's cross-border exploration can become an innovative engine for the diversified development of the lighting industry, and how its light art path opened up in the integration of rural culture and tourism will lead the new direction of the industry, are worthy of our common expectation and continuous attention.
Post time: Aug-26-2025